What must be ensured about claims and advertisements according to FTC rules?

Claims and advertisements must be truthful and evidence-based according to Federal Trade Commission (FTC) rules. This requirement ensures that all marketing materials accurately represent products or services without exaggeration or misrepresentation. The FTC emphasizes that businesses must have a reasonable basis for claims, which can include scientific evidence, reliable data, or expert testimonials, to substantiate any assertions made to consumers. This emphasis on truthfulness helps protect consumers from deception and fosters fair competition among businesses.

Vague claims can lead to misunderstandings, and relying solely on customer testimonials without substantive evidence may not fulfill regulatory requirements. Furthermore, misleading advertisements, even if they are time-sensitive, do not align with FTC standards, which prioritize clarity and honesty in consumer communications.